NASCAR Wants to Expand into Esports

NASCAR Wants to Expand into Esports

eSports is rapidly growing. Research from Newzoo projections is telling us that eSports Global revenue will exceed $1 billion in 2019. This means that we will see NASCAR in eSports, along with many other regular sports groups, such as NBA, NFL, NHL etc.

Related: FC Bayern Entering Basketball Esports

NASCAR is working hard to prepare its new eSports league, the eNASCAR Heat Pro League (eNASCAR). This is going to be a collaboration between NASCAR and 704Games, and will utilize 704Games’ simulation-style NASCAR Heat 3 game.

NASCAR in Esports

With NBA 2K League managing to accumulate over 152 million viewers throughout the debut season, the reasoning behind this decision is obvious.

eNASCAR will feature 16 teams that will include well-known NASCAR teams like Richard Childress Racing, Hendrick Motorsports, Joe Gibbs Racing and the such. Each team will control two in-game drivers in a 16-race series, available on PlayStation 4 and Xbox One. NASCAR in eSports is set to debut in spring 2019.

Lately, NASCAR’s attendance and viewership were at a steady decline. This is partly due to the competitor leagues like Formula E emerging, as well as to retiring of some most popular drivers. So, NASCAR sees eSports as a way to engage with new generations and try to win lapsed fans back.

This will be significantly less expensive to host since there is no fuel to spend, no staff, TV crews or track personnel. All that is needed is a gaming console and they’re set to go. Another big advantage is that in NASCAR in Esports there is no risk of injuries. Previous potentially fatal crashes will now be merely amusing.

eNASCAR races will be live streamed on NASCAR.comTwitch, and Motorsport.com. As they are forming a partnership with Twitch, this may be a way to engage people who are typically not interested in NASCAR.

There is also planning on live betting on races. US Supreme Court lifted the federal ban on sports betting, and we can already see live eSports betting start to emerge.

Considering the experience of other sports organizations, NASCAR in eSports can only be advantageous. It will surely be fun to see!

Written by:Filip Gereg

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